Ludacris promotes "Living Large" with new Magnum Condom Campaign

 So here is an interesting new ad campaign promoting safe sex. Ludacris has joined forces with Magnum condoms to promote safer sex by "living Large". This ad campaign is targeting guys ages 15-30 who are into the hip-hop and rap scene. While I think the safe sex message is great, and it's always good to see more celebrity support I can't help but to think that this is more of a way for Ludacris to brag about his "package". As I tell everyone that comes to me asking for Magnum condoms: While Magnum condoms proclaim to be for the larger men out there, most condoms can fit your entire arm. What do you think about this ad campaign?

Full article after the break

Magnum Condoms Go Hip-Hop in New Contest

Updated: Thursday, 29 Apr 2010, 1:05 PM EDT
Published : Thursday, 29 Apr 2010, 1:02 PM EDT

(CANVAS STAFF REPORTS) - Magnum, a Trojan sub-brand of large condoms, is asking fans to think large as it solicits help from rap artists in its new advertising campaign.

Magnum has launched an advertising campaign called Magnum Live Large Project. The project features rapper Ludacris and will launch in the May issues of Vibe and XXL and in the June issue of The Source, according to The New York Times .

The project centers around a contest that encourages R&B and hip hop performers to submit tracks centered on how "Trojan Magnum Condoms helps you master the game." The track can be 30 seconds to four minutes and can either be made using tracks supplied online atwww.magnumlarge.com/contest.html or by using their own tracks.

The winner gets $5,000 and a trip to a June 19 Atlanta hip-hop festival named Birthday Bash. Ludacris will congratulate the winner onstage.

Visitors to the site vote on participants.

Julian Long, a consultant for ad creator Colangelo Synergy Marketing in Darien, Conn., told the Times that while rappers use the large condoms to "imply a physical attribute" that isn't the contest's point.

"We're looking for songs that encompass the Magnum lifestyle and what it means to live large – not just he size of the condom or what it's put on but want it means to live large across the board," Long said. "We're saying, 'You know how to handle your business and we want to give you an opportunity to celebrate that level of understanding.'"

Reporting on the new contest Gawker.com raised the stereotype of blacks having large penises.

"Not only is he a rapper but he's also a black guy, which means that he possesses two of the leading contributing factors to the American public's assumption that one is well-endowed," the website states. "The subtle strategic element here, from a branding point of view, is like, if Ludacris tells you to buy Magnums, you're gonna be like, 'Yea, of course, that is my preferred brand already.' You don't want to look 'uncool' in front of Ludacris, do you?"

Gawker.com also shared a study by the Kinsey Institute for Research in Sex, Gender and Reproduction that asked male respondents if the last condom they used had fit. Almost half said it had not and a senior researcher said that usually people answer condoms are more tight-fitting than loose-fitting.